This was my final project for my Fundamentals of UX/UI in Fashion Merchandising Class. I was tasked with designing the rewards program for Kempt, a clothing store in downtown Athens.
All the assignments from the semester were wrapped up and turned them into a professional pitch deck. From the user stories, competitive analysis of other apps, text-mined reviews from other fashion apps I created a wireframe of what the app could potentially look like. I iterated on my design until making a finalized version of the wireframe and corresponding brand kit. Afterwards, I conducted eye-tracking research and user surveys and took those into account to create a new finalized design.
