This is a group project for my New Media Design class. I was tasked with creating our brand kit, including logos, typography and uses. I used Adobe Illustrator to create these logo mockups. and settled on the individual pictorial, wordmark and combo logos.
First, I created the color palette based on the aesthetic of our brand.
From there, I created the main logos below, designing a pictorial, wordmark and combo logo.
Below are some of the iterative designs I created before landing on the logos above.
For typography, I designated uses and sizing specifications.
Then for each logo, I created the use guidelines for each.
Finally, I created mockup designs of merchandise, materials and signage.
