This is a brand kit I created for my final project in Advanced Digital Design. I was given the client of the Oglethorpe Echo and used their previous brand it and created a new one. My goal was to not have the newspaper lose its integrity or recognizability while still trying to breathe new life into it. I struggled with adding only one color and a new font and after talking to the client, I decided that having multiple options was the best course of action.
